CJ Mathews serves as the Vice President Marketing at Ashar Group, where he leads the brand’s strategic marketing, communication, and positioning across the Mumbai Metropolitan Region. With over two decades of experience in real estate marketing, he brings deep expertise in brand building, market insights, and integrated communication strategies that strengthen the company’s market presence.

At Ashar Group, CJ has played a pivotal role in shaping the brand’s marketing evolution, particularly as the organisation transitions into “Ashar 2.0” a phase focused on premium positioning, design-led development, and enhanced customer experience. His leadership has been instrumental in developing differentiated brand narratives that resonate with evolving urban homebuyers.

CJ has also been central to establishing Ashar Group’s presence in the ultra-luxury residential segment, particularly in Mumbai’s prestigious Pali Hill micro-market. Under his strategic marketing leadership, landmark projects such as Navroze by Ashar and The Legend by Ashar have been successfully launched and positioned as premium luxury developments, strengthening the company’s reputation in one of Mumbai’s most exclusive neighbourhoods.

Beyond his corporate role, CJ actively contributes to the real estate industry through his association with CREDAI-MCHI initiatives, reflecting his commitment to strengthening industry standards and collaborative growth. Through strategic thinking and innovative marketing initiatives, he continues to elevate Ashar Group’s brand visibility and customer engagement across key markets.